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Segrate Scrive2_13.04.07: Giuseppe Altamore, the owners of the news. As surreptitious advertising information

The second match saw two players Segrate writes Authors Giuseppe Altamore and Giulio Sinica. In this post there are some bio-bibliographical information of Giuseppe Altamore .

The book: The owners of the news. As surreptitious advertising kills information, Bruno Mondadori. statement may sound like apocalyptic, but the real purpose of the media seems to be less and less to inform the citizen and, increasingly, to form the perfect consumer. The boundaries between advertising and information become ever more opaque: a silent and underground pollution invades the media, undermining the traditional relationship between the journalist, the head and the lettore.Lo economic dominance of advertising is now the real threat to press freedom : operating companies, and marketing departments dictate the agenda with ever greater frequency content to be published. The forms of interference are many: you can convince a journalist to speak well organized the presentation of a product in an exotic location, with a deluxe all-expenses paid trip, you can receive from marketing the "hint" to deal with a certain theme or a certain brand, to coincide with the public tables, you can write real "editorial." seems to have gone beyond the ethical limit. But you can still open a breach in the fortress of media power, providing readers the tools to unmask the game.

The Author: Joseph Altamore

degree in Sociology, specializing in Communications, journalist, lives and works in Segrate in Milan, but its roots are in the mountains Sicilian, precisely Giuliana (Palermo). As vice managing editor of Famiglia Cristiana's practice focuses on economy, consumption and food security with a number of surveys dedicated bargain mineral waters. He is the author of several books: Europe, instructions for use (Oscar Mondadori, 1992); All words economy (Oscar Mondadori, 1994); Personal budget (Sole 24 Ore, 2001); Someone wants to give us this drink. Mineral water: a scandal undeclared (Frilli Brothers Publisher, 2003); The raiders water (Edizioni San Paolo, 2004); Water Spa (Arnoldo Mondadori, 2006); The owners of the news. As surreptitious advertising kills information (Bruno Mondadori, 2006). Is very active with numerous public lectures on the theme of water from public and private institutions. Join radio and television programs. It is not tied to any political party or movement.