In stark gap with the rest of the world, Amazon comes in our country. The giant U.S. e-commerce promises a series of super price for the launch. below an article from today's Republic:
Amazon lands in Italy
super price for Launch
Finally, in our country, 15 years after its foundation, the library's virtual Jeff Bezos, has since become a leading global online shopping sites. 30% savings on thousands of products MAURO MUNAFO '
LONDON - The rumors were running for days, but now it's official: Amazon has opened its doors in Italy. The U.S. giant e-commerce, and one minute to midnight on 23 November, has released version. It of its popular platform, including mobile version. Just in time for shopping this holiday season.
to greet visitors on the home page is a letter from founder Jeff Bezos. "On August 3, 1995 we delivered the first order to an Italian customer in Genoa, sent by one of our stores in the United States - says the letter - From the day we sent millions of items to customers in Italy. We are now excited to open our virtual doors Italian to Italian customers with an offer ".
In the rest of the letter Bezos said that Amazon will offer the best in our country: course books but also DVDs, software, games and music for a total of ten different categories. call but lack the Kindle ebook reader from Amazon product and will continue to have to be purchased from the U.S. site. The arrival of a flag Kindle is the company's future plans in Seattle, but have not yet been decided the stages of this landing.
The launch of the site in our country has been brought forward by a few days ago, not too enigmatic campaign on the facades of buildings in different cities. Last confirmation of a arrival expected for years.
The first rumors about an Amazon landing in Italy date back to at least ten years ago, at the height of the dot.com bubble. Meanwhile, the company was established in 1995, has become a giant by $ 30 billion in sales, seven sites in different countries (Italy is the eighth) and about 121 million customers around the web.
The details of the arrival of Amazon in our country we have explained Diego Piacentini, senior vice president of the International. "Amazon's strategy is based on some key issues: Price, availability, accurate and personalized reviews - says Piacentini - Let's start now with a promotional offer of 30% on a selection of our products, they see already 2 million books in stock, of which 100 thousand in Italian. "To accustom Italians eCommerce, is focusing on the Amazon Prime service, which with a subscription of € 10 a year allows for free shipping on all products purchased in those 12 months, delivered by private courier. An Italian base "physical" is not expected, since the management will be concentrated in the European headquarters in Luxembourg, where he works, however, an Italian team.
Vice President of the Amazon are also protecting the assumptions of a "cannibalization" of the market: "The arrival of Amazon as an operator in Italy will only be good for the industry - says Piacentini - ECommerce for now only collects a share of 1% (in the U.S. is 8% ed), but with the arrival of a company of this size will improve the situation for all retailers. In all countries where we work we did not become the monopoly. "
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